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Facebook Business Marketing – 5 Steps to Successful Facebook Marketing

The once social networking sites for only college students has turned into a billion dollar online empire with over 400 million users. Facebook is becoming bigger than Google and no one can stop it! With a 145% growth rate in 2009 more people spend time on Facebook than on any other website in the world. In June 2009, a study estimated that the average U.S. user spent 4 hours and 39 minutes per month on Facebook. In January 2010 that number jumped to more than 7 hours! Users spend more than 14 minutes per day on Facebook and a lot of them spend more time than that! So what does that mean for you? Facebook is a goldmine and if you’re not using it to get business then you are missing out on a huge opportunity!Follow these 5 steps for successful Facebook Business Marketing:1. Create Your Profile. This is a no-brainer step but an important one. Always upload a profile picture so users can relate to you. It’s better to use your own picture but if you don’t want to then put a picture of someone up there! Also, don’t use group pictures or pictures of you with other people as it can be hard for users to distinguish who you are. Don’t use logos, your pets, or any other pictures that aren’t of you! You can add those pictures to your photo albums if you’d like, just not in your profile picture. Fill out the main parts of the profile sections. You don’t have to fill out everything, just the information you feel comfortable sharing.2. Make Friends and Join Groups. Again, another no-brainer step but crucial. The site can find active Facebook friends for you using emails in your address books and you can also search the groups to find more people related to your niche. Once you get a few friends, new friend requests will start to pour in from your friends of friends. You can also search for friends based on names and email addresses. Try to create a network of at least 100 to 200 friends. You also need to join groups that are related to your business. You can search for groups by keywords so find some that are relevant. After you establish some friends you can create your own group which is a great place for you to get creative and add more friends.3. Share Links and Send Notes. Send helpful notes and links to your friends. Depending on the topic, you can send a note to a few friends or to all friends in your network. Your notes show up in your friends’ news feeds or on their walls. A tagged note shows up on the wall, otherwise, it is found in the homepage news feed. Your friends will appreciate the helpful information and will be more likely to read your profile and updates.4. Create Events. If you want to let people know about your upcoming webinar, this is the feature you will use. Create your events and invite others to join. You can make an event public for your friends to see or private for the invitees to see. Under the “my event” section, you can browse your friends’ public events. This tool can be a great asset in your Facebook Business Marketing.5. Login Everyday. It is crucial to login to your Facebook account everyday to check on updates and new friend requests. If you can spend 15-30 minutes a day it will definitely benefit your business.There are several other features that can help you with your Facebook Business Marketing but I have touched on the 5 extremely important steps. There is no hiding that Facebook is huge and taking over every aspect of our online lives! It is only expected to grow and that means more opportunity for you to cash in on this goldmine of an opportunity. Not a lot of marketers are using Facebook so it’s a perfect time for you to start before it becomes saturated with advertisers. Hop on the bandwagon now and reap the rewards for years!